Pay-TV penetration in Montenegro stood at 95.79% as of the end of October, according to data published by the country’s Agency for Electronic Media (AEM).
In total, there were 186,593 pay-TV connections, or 12.9% more than at the start of the year.
In terms of market share, DTH was the leading duistribution method of pay-TV services with 35.2%. It was followed by IPTV (32.48%), cable (26.95%), MMDS (4.46%) and DVB-T2 (0.91%).
Demand for pay-TV services was highest in the coastal region, at 119.65%. This meant that the number of connections to conditional access platforms exceeded the number of households in the region by 9,953.
In the reporting period, the average price of the basic tier was €9.72, with costs ranging from €5 to €11.90. Additional tiers offered by five operators cost on average €6.07 a month, varying between €2 and €25.
Sports and film channels were the most popular, with the Pink tiers having a 19% share, followed by Arena and HBO with around 12% each.
One operator offered access to its services online and through mobile apps, while one provided on demand services.
All told, households paid on average €10.47 a month to receive services provided by pay-TV operators.