GoMedia is taking its VOD service from trains to coaches. As of Monday travellers on National Express routes will be able to watch a selection of movies via servers installed on the coaches.
The GoMedia service is again using the Babcock International Group’s (Babcock) multi-platform distribution offering to encode, encrypt and add subtitles to the content and then distribute it directly into the GoMedia National Express platform.
Simon Dore, Chief Operating Officer at GoMedia said: “Through our partnership with Babcock we have provided passengers from Eurostar through to Virgin Trains (East and West Coast) and now National Express with the ability to access a cutting-edge on-board entertainment system. We believe this will become an industry standard for passengers. With responsibility for delivering hundreds of hours of content that must work perfectly first time in multiple languages and on different devices, we have invested in the very best technology platform available.”
The two already deliver on demand content to Eurostar and Virgin East and West coast trains.
Passengers will be able to access, through an online portal, streamed content from movies to travel information direct to their own mobile devices – tablets, laptops and phones.
Leah Holding, Babcock’s Director of Media Services, said: “This is an exciting time for everyone travelling in the UK and internationally on these modes of transport as they’ll now be able to access a whole host of content for free that they simply wouldn’t have been able to before.”
Babcock Media Services launched the service to Eurostar in February and Virgin East and West Coast trains in June.
