• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Mediametrie introduces 4-screen measurements

November 24, 2016 10.16 Europe/London By Robert Briel

logo_mediametrieFrench audience research company Médiamétrie has integrated the 4-screen TV/Video audience measurement on all of the subscribed channels.

Every day in France, three million people watch the television on the internet on their computers, smartphones and tablets. Médiamétrie is among the first countries in the world to launch a 3-screen video and a 4-screen TV/Video audience measurement.

The service began in April with daily 4-screen figures on programmes and starting from November 18, Audiovisual Groups will have their monthly audience on the four screens, being able to know what audience is provided by each internet screen.

These audiences are available regardless of the screen and when the programmes were viewed. This data relates to all television programmes tagged on the internet via eStat Streaming, the real-time measure of the consumption of streaming audio and video on all types of terminals.

These analyses make it possible to quantify the respective contribution of each screen to the global audience and to understand the video power on internet screens, according to Laurent Battais, executive director of Médiamétrie

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Newsline, Research Tagged With: Audience Measurement, France, Mediametrie Edited: 24 November 2016 10:16

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

Latest News

  • New research finds illegal sports streaming exposes fans to fraud, scams and porn
  • Radioplayer added to Sky Q in Germany and the UK
  • New Warner Bros. Discovery leadership team
  • Telekom Srbija maintains regional lead
  • Hungary’s 4iG strengthens management

Q & A

Q&A with Jim Owens, CommScope

Broadband TV News speaks with Jim Owens, Sr. Director, Product Management, Advertising and Video Optimisation, CommScope, about the company’s activities and plans for the future.

Watch Video

Amino supporting RDK & Android platforms – ANGA COM Roundup Video

Julian Clover speaks to Amino's Jonny McKee about the company's transition towards standards platforms to support the launch of OTT services. Recorded at ANGA COM in Cologne. … [Watch Now ...]

EKT backing RDK – ANGA COM Roundup Video

Jill Mulder, VP Marketing, EKT discusses how viewing habits and the role of the operator is changing and why EKT now backing RDK, with Broadband TV News editor Julian Clover. … [Watch Now ...]

Free Ebook

eBook: The Full Guide to IP Monitoring

IP is the future of your facility, if not already your everyday reality. It enables incredible agility and cost savings, but also introduces a new set of challenges. Read The Full Guide to IP Monitoring to learn about the best practices for IP monitoring in live production, playout and OTT and the methods to help you to reduce complexity in these workflows. … [Download the eBook...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2022 Broadband TV News LLP · Log in

 

Loading Comments...