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RTL starts Croatian HbbTV trial

November 16, 2016 09.26 Europe/London By Chris Dziadul

rtl-hrvatskaThe Croatian broadcaster RTL Hrvatska has begun an HbbTV trial in cooperation with the national transmission company OiV and Czech developer Mautilus.

According to Mautilus, from a technical perspective it will be undertaken using a hidden broadcast-related auto start application that launches immediately after changing to a preselected TV channel or after its transmission to the current TV channel starts. The solution primarily uses HTTP transport protocol with the URL of the application. Mautilus has already conducted similar tests in several European and Asian countries.

Mautilus adds that after collecting a sufficient amount of data, the companies will conduct further analysis and decide which follow-up solutions would be ideal to implement into RTL Hrvatska broadcasting services.

Regarding follow-up opportunities within HbbTV platform, Mautilus has prepared several solutions such as end-to-end advertising system called Henman that takes care of scheduling HbbTV advertisements or HbbTV white-label applications that provide additional content to the viewers.

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Filed Under: Central & East Europe, Hybrid, Newsline, Tech Tagged With: Croatia, Mautilus, OiV, RTL Hrvatska Edited: 16 November 2016 09:26

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About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

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