According to Mautilus, from a technical perspective it will be undertaken using a hidden broadcast-related auto start application that launches immediately after changing to a preselected TV channel or after its transmission to the current TV channel starts. The solution primarily uses HTTP transport protocol with the URL of the application. Mautilus has already conducted similar tests in several European and Asian countries.
Mautilus adds that after collecting a sufficient amount of data, the companies will conduct further analysis and decide which follow-up solutions would be ideal to implement into RTL Hrvatska broadcasting services.
Regarding follow-up opportunities within HbbTV platform, Mautilus has prepared several solutions such as end-to-end advertising system called Henman that takes care of scheduling HbbTV advertisements or HbbTV white-label applications that provide additional content to the viewers.