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Russian ad market rebounds

November 10, 2016 07.19 Europe/London By Chris Dziadul

Russia. St Petersburg.Ad spend in Russia has almost returned to pre-crisis levels, with its total worth of around R240 billion (€3.4 billion) in the first nine months of this year being 13% higher than in the corresponding period in 2015.

According to data published by the Russian Assocation of Advertising Agencies (AKAR), TV accounted for around R102.4 billion of the total, again a 13% increase on a year earlier. Mainstream services claimed R100 billion and thematic channels the remaining R2.4 billion.

The strongest performing sector was the internet, with the minimum spend of R83 billion being 24% up on a year earlier.

Much of this growth is due to the poor performace of the Russian ad market in H1 2015, when it slumped by 16%, and overall growth for 2016 is projected to be a more modest 10%.

The market’s performance this year was helped by the election campaign for the State Duma.

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Filed Under: Central & East Europe, Newsline Tagged With: Russia Edited: November 10, 2016 07:19

Chris Dziadul

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

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