British on demand service Cirkus has launched on the Finnish cable network DNA.
The operator is offering Cirkus free of charge to subscribers through to January 31, 2017.
The Cirkus on demand programme library features a wide variety of British drama and crime series from the BBC and independent producers. The programme library also contains some TV films. All programmes have Finnish subtitling.
”Finns love high-quality British TV series and outstanding British actors, and British series are continuously among the most watched TV series in our country. Thanks to the new Cirkus programme library, DNA TV subscribers will have access to a multiple amount of high-quality British TV content”, says Mikko Saarentaus, Director at DNA’s Entertainment Business.
Many of the shows will be familiar to audiences through screenings on the Finnish public broadcaster YLE, while others are making their debut in the market.
“We are delighted to have reached agreement with DNA to make available great British drama and crime programming on-demand, whenever, wherever. We’re sure DNA TV subscribers will enjoy watching complete seasons of the best of British drama & crime and indulging their appetite for Great British actors and performances”, says Mark Bradford, Cirkus Co-Founder and Director.
In a survey carried out by DNA in April, more than half (52%) of the respondents said that it is important for them to be able to watch TV content when it best suits them. Among younger viewers, aged 25 – 35 years, the figure was as high as 63 per cent. According to the survey, the use of smartphones for entertainment viewing has increased more than any other form of digital entertainment.
After the offer period expires, Cirkus will be available for €5.95 per month.
