Globecast has been contracted by Euronews to bring its new HD channel to viewers across Europe, North Africa and the Middle East.
The channel’s world-first launch in HD from Eutelsat’s Hotbird video neighbourhood follows the announcement by Eutelsat and Globecast at IBC 2016 to drive HD growth at Eutelsat’s most popular broadcast location.
Euronews covers world news and broadcasts in SD, 24 hours-a-day, seven days-a-week in 13 languages: Arabic, English, French, German, Greek, Hungarian, Italian, Persian, Portuguese, Russian, Spanish, Turkish and Ukrainian. Globecast has an ongoing relationship with the channel, distributing the SD variant.
The HD version will launch with an English-language feed in November. The channel will be encoded in MPEG-4 DVB S2 in a new Hotbird platform designed to host premium international news and information channels.
“Globecast and Eutelsat have teamed up in order to enrich the Hotbirdorbital position, which is the number one in the world in terms of free-to-air channels with a wide DTH footprint including Europe, Middle East and North Africa,” commented Didier Mainard, EVP sales, marketing and communication at Globecast.
“Globecast has been working very closely across both technical and commercial angles with Euronews for the past few months to bring the HD variant to viewers. We are very pleased that Euronews has extended its relationship with us.”
“We bring premium news content to viewers across the Hotbird footprint and we have very strong reach in the business sector,” said François Schmitt, COO at Euronews,
“We recognise that the time is right for us to launch our HD offering. We will now be able to bring premium news HD content to existing viewers, including premium hotels targeting business travellers and high-end tourists from all over the world, hospitality organisations, cable and IPTV operators as well as home viewers.”
Michel Azibert, Eutelsat’s Chief Commercial Officer said, “We are delighted that the Hotbird platform is the first in the world to broadcast Euronews in HD and to see the rewards of our partnership with Globecast to propel the move to higher resolution particularly for free-to-air content.”