PlayKids, a mobile entertainment and education platform for children, has partnered with Foxxum to launch its smart TV and game console applications worldwide. W
The video-meets-education app for young kids has reached impressive numbers since it was launched three years ago. Available on IOS and Android devices, PlayKids is already used in more than 100 countries, and offers more than 80 TV shows and 5,000 videos. The user base of over six million users generates an impressive average of 75 million sessions per month.
The project aims not only to meet its current customers’ desires, but also to attract new users by offering access to the brand’s impressive content via a best-suited platform.
“Launching PlayKids on Smart TVs is a strategic step for us and we are confident that this project will help us build customer loyalty and increase our customer base”, said Eduardo Henrique, co-founder and head of global expansion at PlayKids.
The PlayKids TV Apps will include all of its video content and will be launched on all major smart TVs by December 2016, followed by the Roku, Sony Playstation and Microsoft X-Box platforms in 2017.
As stated by Ronny Lutzi, Foxxum CEO: “PlayKids is a key player in the online video market worldwide and Foxxum is glad to be selected as the partner to launch this benchmark project”.