Consumer tastes in entertainment are constantly shifting. And, as the media landscape becomes increasingly fragmented, they have more choice than ever over where to get their content: free to air and pay TV channels, telco IPTV services, pure over the top TV (OTT) players like Netflix, Hulu and Amazon, direct-to-consumer offerings from rights owners like movie studios and sports leagues, and (inevitably) pirate services.
In this fierce fight for eyeballs, consumers have become more selective. They have high expectations and will not hesitate to switch from an operator that fails to meet them. The key to success and growth is to tune-in to your consumers’ demands and earn their loyalty by offering the user experience they desire. Put simply, operators need to offer consumers the right content, with total convenience, and the business model that represents the best value to them.
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