Portuguese private broadcaster SIC has become a member of the European Media Alliance to expand its digital business.
The Alliance is constituted by various European broadcasters; ProSiebenSat.1 (Germany), TF1 (France), Channel 4 (UK), TVN (Poland), Sanoma/SBS (Netherlands), Mediaset (Italy), Mediaset España (Spain), MTG (Nordics, CEE, Africa), Antenna Group (Greece, CEE) and Dogan TV (Turkey), covering the main European markets and
reaching over 250 million households.
The objective of this platform is to identify investment opportunities in new digital businesses, enhanced by partnerships established between its members. For SIC, “the European Media Alliance is an excellent opportunity to access to new technologies and business opportunities.”
“SIC works in an ecosystem on constant change. It’s important for us to increase the bridges with European players, which share the same strategic vision for the future of the Media”, said Francisco Pedro Balsemão, CEO of Impresa Group Lisbon, October, 13th, 2016 José Freire, Investor Relations Director. Sociedade Independente Comunicação (SIC) is fully owned by Impresa SGPS.
