As a result, three of its channels – Dr.Fit, Woman and Planet Earth – are now offered to subscribers of the Slovenian and Bosnian platforms.
Commenting on the development, Bojan Umer, InTheBox.TV’s CEO said: “We are absolutely delighted to be airing on Elta and its subsidiary in Bosnia and Herzegovina. Adding the two platforms brings us a step closer to reaching full coverage in Adriatic markets.”
Aco Kabanica, CEO of Elta, added: “We consider that by launching 3 new channels on our platform, we will offer our customers unique, fresh and high-quality products”.
As previously reported by Broadband TV News, InTheBox.TV operates a total of a dozen channels covering various audience niches.