Freesat has launched a new marketing campaign highlighting both its satellite-delivered TV services and the companion mobile app.
It’s the first campaign by new agency Mr. President.
The brief and strategy behind the cross-media campaign aims to reach pay-TV subscribers who are considering switching from their current provider and looking for an alternative which delivers a quality service that saves money. The campaign will run from October to take advantage of the peak selling period for consumer electronics.
The creative theme of the campaign is ‘Unbelievably Good’, which is based on the high level of advocacy and satisfaction uncovered from existing Freesat customers. The TVCs dramatise the disbelief people experience when they first switch to Freesat and discover the rich content offering, smart features and user experience, all subscription free.
Jennifer Elworthy, Director of Marketing and Communications at Freesat, commented: “With market leading customer satisfaction figures we’ve always known our customers love Freesat, particularly those who have switched from Pay TV. Mr President’s strategic approach uncovered an amazing level of customer advocacy and we’re so excited to see this insight come to life”.
Jon Gledstone, Creative Director at Mr. President adds, “It’s not often you find people raving about a product as passionately as they do about Freesat. And I don’t just mean complimentary – one woman publically stated that switching to Freesat was the best decision of her life (spare a thought for her husband and children). So when the words of the consumers are so unbelievably good, it makes the copywriters job a doddle. And long may this continue.”
The campaign includes media ITV, VOD, print and digital. The campaign runs from 17th October.