As a result, Novasport channels will offer coverage of the BCL, with each season running from October to April.
Commenting on the development, Katerina Kaskanioti, executive director of platform and content at Nova, said: “We are very pleased to start our cooperation with the BCL and we are thrilled to add the BCL to our portfolio of premium properties. We are sure it will provide great excitement and breathtaking moments to the fans. With 40 teams and 22 countries, this new competition will be of keen interest for Greek viewers. The participation of AEK, Aris and PAOK who have won a total of seven European trophies will offer unique basketball moments to each and every Greek fan. Novasports channels, with its expertise and its top editorial team, but also with its love and passion for basketball, will meet through high quality broadcasts the efforts of Greek teams in this brand new pan-European competition. The BCL therefore completes the offer of basketball events provided to our subscribers.”
BCL CEO Patrick Comninos added: “I am enchanted to welcome Novasports as our partner in such an important basketball country. In terms of basketball, Greece is an historical country both in terms of sportive results, performance and passion. Three major Greek teams take part in this inaugural season of the BCL. This agreement will therefore enable all Greeks to follow the performance of their preferred teams.”
The next BCL season starts this Tuesday (October 18).