In her newly-created role, Madden will be responsible for marketing A+E Networks’ brands and content internationally and providing strategic marketing vision and guidance to regional marketing and sales teams across A+E’s channels and content distribution businesses.
Madden will be responsible for showcasing the thousands of hours of content A+E Networks delivers annually to the international marketplace, running trade and consumer marketing and providing support to the A+E’s growing content sales division.
In addition, she will provide strategic leadership of the marketing and digital departments at A+E Networks UK, where she will be based.
Madden will report to both Heather Jones, General Manager, UK and SVP Content and Creative; and Tom Lucas, Head of Global Brand Strategy and Marketing.
“Melissa is a deeply experienced, world-class content marketing expert with a proven track record in effecting a step change in creativity and quality,” said Lucas.
“She will play a key role in ensuring the continued growth of our channels and distribution businesses.”
Madden said, “I’m thrilled to be joining such a creative and entrepreneurial company during such an exciting period of growth for the company. A+E Networks has a rich tradition of being anything but traditional and I’m very much looking forward to helping take its growth to the next level.”
Madden joins A+E Networks from BBC Worldwide, where she served as SVP Content Marketing and Creative, leading the consumer and trade marketing strategy, global channels strategy and Masterbrand. Prior to BBC, Madden was Director of Marketing at Seven Network Australia.