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Disney chasing Netflix purchase

October 4, 2016 13.07 Europe/London By Julian Clover

Walt Disney CompanyThe Walt Disney company is said to be preparing a bid for online streaming service Netflix.

Wall Street chatter sent the Netflix share price up 4% on Monday – just days after Disney had been linked with another tech property – Twitter.

Paolo Pescatore of analyst CCS Insight told Broadband TV News having long argued that Netflix should be a target for the leading web providers, in recent months the case had emerged for Disney. “Netflix is global, an established and proven platform and available on a plethora of devices. This would be goldmine for Disney given its growing presence in online video and represents a great channel for distributing the slew of Disney content around the world. Furthermore it offers plentiful opportunities to reach new audiences.”

Disney has been making steps in the over-the-top arena. It has the direct-to-consumer DisneyLife and as video-on-demand services made their mark, Disney content was among the first to be carried. Guy Bisson of Ampere Analysis had been expecting a studio to make a bid for Netflix for some time. “Disney already ha  a strong relationship through

Guy Bisson of Ampere Analysis had been expecting a studio to make a bid for Netflix for some time. “Disney already ha  a strong relationship through exclusive content deal in the United States. Netflix has been increasing originals for kids recently and kids content represents more than 10% of library,” he said. “Disney’s demographic has been moving to SVOD and tablet viewing faster than any other.”

Disney’s largest shareholder is a trust fund set up following the death of Apple founder Steve Jobs.

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Filed Under: Editor's Choice, Newsline, Top Story Edited: October 5, 2016 11:42

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

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