BBC Worldwide has launched BBC Player, its first TVE product, with the multi-genre SVOD service being made available exclusively to subscribers of StarHub, Singapore’s largest pay-TV platform.
This is the first time BBC Worldwide has partnered with an affiliate to offer subscribers an authenticated TVE product.
BBC Player will feature curated content from six BBC global brands – BBC Earth, BBC First, BBC Lifestyle, CBeebies and BBC World News – as well as BBC Brit, a new global brand that will be available for the first time in Asia, and only on BBC Player. The service will allow StarHub viewers who have subscribed to BBC channels to catch up as well as download their favourite BBC programmes to watch anywhere, online as well as via an app on iOs and Android.
Commenting on the launch, Paul Dempsey, president global markets, BBC Worldwide said: ‘We’ve introduced BBC Brit, BBC Earth and BBC First to countries all around the world but this is first time we’ve given fans of premium British entertainment, documentary and drama, along with children’s and news their own dedicated space to stream, download and enjoy their favourite shows wherever and whenever they want.
“BBC Player looks great, is easy to navigate and has world class content. While we are fully focused on the launch in Singapore, the potential of this product is very exciting.”
Howie Lau, StarHub’s CMO, added: “We are delighted that StarHub TV customers will be the first in Asia to enjoy BBC Player. BBC Player not only complements our pay TV offering, it also delivers BBC’s signature content seamlessly across our customers’ devices, deepening the overall entertainment experience. StarHub and BBC Worldwide have achieved many milestones over the last twenty years together and we believe that BBC Player will be a service that takes our partnership into the future.”
As previously reported in Broadband TV News, BBC Worldwide signaled its plans to launch BBC Player in Singapore sometime in 2016.
