Virgin Media is to launch its own advertising sales agency. Virgin Media Solutions will represent Ireland’s TV3 Group and support Virgin Media in Ireland and the UK.
This includes TV3, sister channel 3e, as well as Virgin’s video on demand and public Wi-Fi services.
Virgin Media Solutions Ireland sales team will be headed up by Paula McCarthy, who previously held the position of Brand Solutions Director of TV3 Group. Virgin Media Solutions UK will be headed up by Gareth Vaughan Jones, who was previously Head of Advertising in Virgin Media UK. Both McCarthy and Vaughan Jones will report to TV3 Group Commercial Director Gavan Byrne.
David Bouchier, Chief Digital Entertainment Officer at Virgin Media, said: “By bringing together the incredibly talented TV3 advertising team with Virgin Media we’re building an advertising arm with firepower across TV, on-demand and WiFi. This means agencies now have a single destination to place adverts across Virgin Media’s footprint. We’re looking forward to developing our advertising capabilities even further in the near future.”
Virgin recently acquired the Wi-Fi network operated by Arqiva.
