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BT Sport launches in store VR demo

September 22, 2016 12.20 Europe/London By Julian Clover

bt-sport-vr-demo-in-ee-london-storesBT Sport will be demonstrating virtual reality in four EE stores in London.

It will capture this weekend’s Premier League match between Chelsea and Arsenal using virtual reality cameras. Additional support is being provided by VR platform company LiveLike, which is working with a number of broadcasters and sports teams to deliver immersive viewing experiences.

Jamie Hindhaugh, COO BT Sport, said: “BT is delighted to be bringing fans even closer to the action. We hope fans enjoy experiencing all the highs and lows of a football match via Virtual Reality. Fans and viewers are at the heart of our coverage and this is a great opportunity to experience this innovative new technology live in four of EE’s top London stores.”

The participating stores are Westfield Stratford, Oxford Street, Marble Arch and Tottenham Court Road. The match kicks off at 5.30pm on Saturday 24 September and is being shown exclusively live on BT Sport. VR headsets and tablets will be available in each store for fans to use during the match.

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Filed Under: Newsline, TV, Virtual Reality Tagged With: BT Sport, EE, virtual relaity Edited: 22 September 2016 12:20

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

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