Vubiquity and Virgin Media have signed a multi-year contract extension for the management of Virgin’s on demand services. The agreement covers cable, broadband and TV Anywhere in the UK and Ireland.
Vubiquity’s studio deals covering the latest release films and library classics give Virgin access to some 1,200 movies.
Paul Taylor, Director of Transactional & Multi-Screen Television at Virgin Media, said: “Vubiquity has been an established partner with Virgin for over 20 years. They negotiate market leading deals within the content licensing sector which delivers a great service to our viewing customers.”
Nick Ruczaj, Senior Vice President, Commercial at Vubiquity International, added: “Virgin Media has been a long-term customer of ours through all the iterations of the television to TV Anywhere markets. We are extremely proud of this relationship as we continue to meet the demands of Virgin’s customers and their desire to watch great content, including latest release movies and TV, on their own terms. Virgin Media’s fantastic VOD services enable people to do just that, offering a very attractive proposition in the current competitive telco and video landscape.”
Vubiquity will also continue to provide digital content supply chain solutions to Virgin Media’s on-demand services guaranteeing that digital assets and metadata for movies, TV box sets and exclusives, Catch Up TV and kids content are quickly acquired, transcoded, complied for regulatory requirements, packaged and published on time to Virgin’s on-demand services.
