Netflix has announced the launch of what it terms “a truly Polish service”. It has also signed an agreement with T-Mobile, its first local partner in Poland.
Starting today (September 20), the SVOD service is using a fully localised user interface, with over 80% of its content being dubbed or subtitled in Polish.
Meanwhile, its partnership with T-Mobile will result in a consumer promotion later this year that will allow members to pay for Netflix through their T-Mobile account.
Commenting on the development, Reed Hastings, co-founder and CEO of Netflix, said: “We always knew the Polish people had a big appetite for great entertainment.
“Now we know it and we’re delighted to offer a more localized Netflix experience in Poland that will continue to grow with great TV shows and movies from here as well as around the world.”
Aside from providing a wide range of series and films, including Netflix originals and new series, Netflix is now offering Polish members a number of local titles.
As previously reported in Broadband TV News, Netflix already charges Polish customers in local currency.
As of September 22, it has also localised its service in Turkey.
Netflix was launched in Poland at the beginning of this year.
The only figures seen by Broadband TV News to date show that as of March 2016 it had 160,618 real users, 959,775 opens and a reach of 0.73% among viewers who accessed the service via PCs.
