Twitter’s stream of its first NFL Thursday Night Football game was watched by 243,000 people during an average minute of the game, compared to 15.4 million people watching CBS and the NFL Network.
Twitter’s livestream of the game reached in total 2.1 million people, although many sampled it only briefly, counting anyone who watched the game for at least three seconds.
Twitter’s new free app includes live streams of ten National Football League Thursday night games, and all live videos from MLB Advanced Media, the National Basketball Association, Pac-12 Networks, Campus Insiders, Bloomberg News and the business news start-up Cheddar.
Live video is one of the ways Twitter tries to enlarge its audience Twitter, hoping that a larger audience will make it more attractive for advertisers.
