German media company ProSiebenSat.1 has set up Glomex -The Global Media Exchange, a B2B platform for trading premium video content.
Collaborations with over 20 companies have already been secured including Deutsche Telekom and Bild from Germany as well as international participants such as NetInfo and Nova (Bulgaria) and Phaistos Networks (Greece). Further national and international partners will follow this year.
Managing directors of Glomex are Michael Jaschke, CEO (pictured) and Arnd Mückenberger, CFO. They will both also remain managing directors of sister company ProSiebenSat.1 Digital.
Glomex has been created as an open and global online platform for syndicating professional video content. “With Glomex, we are building a network of networks, enabling frictionless distribution and monetisation of videos – for major publishers as well as for small, highly specialised apps,” said Jaschke. “We are working 24/7 on establishing a marketplace that will put all market participants in a position to cost-efficiently include videos into their websites and apps as major revenue drivers.”
Glomex provides the technical infrastructure through a cloud-based transactional platform. As part of this media exchange service, content owners offer verified and brand-safe videos publishers can embed into their websites and apps. Delivery and distribution of these videos is carried out by the Glomex video delivery infrastructure.
The new company, based in Unterföhring near Munich, acts as a technical service provider and offers solutions associated with the publication of video content; from a video file’s ingest, storage, transcoding and delivery to its monetisation and analysis. According to ProSiebenSat.1, the benefits for participants lie in a significant increase in reach and the unlocking of new revenue streams while at the same time reducing operating costs with participants also getting easy access to technical innovation.
Glomex currently has 85 employees, mostly at the Unterföhring headquarters. The company also operates a development centre in Kiev and a sales base in Italy.
