Ericsson is expanding the Proximus TV service in Belgium with the addition of its multiscreen cloud DVR.
Proximus previously had deployed Ericsson’s Multiscreen Headend to enable the delivery of enhanced services to its customers, including time and place shifting capabilities.
Jean-Marc Capitaine, director consumer product & solutions, Proximus, said: “Flexibility is a must-have for today’s TV consumers as they look to watch their favorite programs both inside and outside the home, on a variety of devices. Ericsson’s expertise is helping us to offer exactly this level of flexibility, giving our viewers the opportunity to enjoy a service that they can mold around their connected lifestyles.”
Proximus viewers can now enjoy a seamless experience across screens that includes the ability to watch content on one screen and then continue it on a different screen;record content on a smartphone for later viewing on a tablet and swipe content with one simple hand movement from a tablet/smartphone to the TV.
Itai Tomer, Head of Cloud DVR, Ericsson, says: “Ericsson’s Media Vision 2020 predicts that by the year 2020, time spent watching on-demand and time-shifted content will have reached 50:50 parity with linear and live TV. This shift to a media landscape where viewers are demanding increased access to video on demand services is causing TV service providers to overhaul their offerings to reflect the latest consumer trends.
Proximus has a market share in digital TV of around 36 per cent.