3 Screen Solutions (3SS), a German provider of customised multiscreen software solutions, has launched 3Ready, a new multi-device OTT front-end solution for IPTV and VOD platforms.
With 3Ready, content owners and service providers can more rapidly introduce new services to viewers through user interfaces reflecting the look and feel of the operator’s marketing requirements, according to 3SS.
3Ready fast-tracks the opportunity to increase ARPU while extending the operator’s relationship with the subscriber, explains the company, adding that brand-aligned entertainment services and complementary branded apps can be developed and launched in as little as two months.
At the core of the 3Ready multiscreen user interface solution is a ‘template’ front-end 3SS has pre-engineered to meet the requirements of today’s IPTV and OTT platforms. The user interface helps subscribers discover and access their chosen content, derived and assembled from various sources on smart TV sets, set-top boxes, games consoles, mobile devices or a desktop browser. Additional customised features can be added in a modular way.
3Ready enables Linear on Demand (LOD), a new form of personalised, unified digital entertainment. LOD collects and curates video assets from various sources and assembles them to create a personalised linear stream. The content is based on what a recommendation engine learns from users’ selection patterns and history, combining programmes and clips from the likes of Netflix and YouTube with those featured on mainstream and premium entertainment channels, catch-up TV and VOD library material, all presented as an integrated linear navigable playlist.
