WATCH VIDEO. 88.4% of the customers of Germany’s second-largest cable operator Unitymedia were digital households in June 2016.
One year ago, the share amounted to 76.9%. Until analogue switch-off on its cable network on June 30, 2017, Unitymedia wants to increase the share to 95%.
From the three federal states served by the cable company – North-Rhine Westphalia, Hessen and Baden-Württemberg – Hessen is the digital leader with a digital household share of more than 90%, according to research compiled by TNS Infratest for Unitymedia.
In Hessen-based town Hanau, Unitymedia will carry out analogue switch-off as part of a pilot project on September 20, 2016.
Unitymedia is the first German cable operator to terminate analogue television. The Liberty Global subsidiary has already been reducing its analogue TV line-up since July 1, 2015 while increasing its digital TV and HD offer in return.
Unitymedia’s sister company UPC in Switzerland completed analogue switch-off in July 2015 while UPC in Austria will follow in early 2017.
“Analog ist tot – es lebe Digital!”: In a video campaign, Unitymedia wants to make viewers aware of the fact that “analogue is dead, long live digital!”.
