Genius Digital is launching a new Multiscreen Insights service. It will integrate with the existing Multiscreen Insights platform.
It enables operators to have a single source with which to measure and analyse consumption from all of the devices in their network.
The Multiscreen Insights Service will be launched at IBC as part of the Genius Digital demonstration on the Verimatrix IBC stand (5.A59).
“In our experience, most set-top box middleware systems can provide an adequate view of how subscribers are using a service, but we don’t believe that a stitched-together set of heterogeneous measurements systems (built using different front and back-ends) provides the actionable insights needed to allow operators to compete in the increasingly competitive Pay TV market. Operators that measure their multiscreen services in isolation from their main services are now at a distinct competitive disadvantage to those with a complete view,” commented Tom Weiss, CEO, Genius Digital.
The service enables providers to retain subscribers by driving understanding of what causes churn across screens, and what the best remedies are to reduce it. Additionally, accessing this deep knowledge of each subscriber and their viewing habits, means that upsell offers can be delivered in a more targeted and effective way – generating loyal customers who respond positively to personalised campaigns.
