ZPR Media will replace the music channel Eska TV on Poland’s first DTT multiplex with a new service named 8TV on September 28.
Quoted by Barbara Wisniewska-Grzesiak, 8TV’s programme director, Wirtualne Media reports the new channel will be music and entertainment-based and attract a wider audience than Eska TV.
While the latter has been aimed at viewers aged 16-35, 8TV, will also target those from 35-45. Wisniewska-Grzesiak stressed that Eska TV will not disappear from viewers’ screens.
Besides being distributed by DTH and cable platforms and on the internet, it will also be available as a mobile app.