After more than four years on the air in Spain, Discovery Max changes its brand to become Dmax “to deliver a groundbreaking new, fresh and innovative image.”
“The team at Discovery Networks works every day to offer the public a unique, surprising and different experience from the rest of the Spanish television market. Our audience is demanding and during these four years has been moving with us. Now we want to continue to grow, both with our brand graphically as well as with the content, which will also grow with new formats and genres,” explained Elena Hermosilla, Director of Marketing and Communication Networks Discovery for Spain and Portugal.
“But all this without losing the essence that has made ??us unique and authentic during these years and that is what our fans have rewarded us with.”