The broad-based deal gives GEE and its affiliated companies access to The Qyou catalogue and new production of short-form videos in various categories including extreme sports, artist spotlights, dance, beauty, and comedy.
Content will be accessible on airline seatback portals and personal entertainment devices enabled by airlines and cruise liners. The agreement grants exclusive and worldwide airline and maritime distribution rights, and non-exclusive distributions rights in other US and Canada non-theatrical markets.
“We’re excited to partner with GEE to deliver world-class digital content to audiences inflight and at sea,” said Curt Marvis, The Qyoy’s President and Co-founder.
“GEE’s airline and maritime passenger reach coupled with our current viewership will solidify us as the leaders in the Video Everywhere market.”
“The addition of The QYOU is our first agreement for native digital content, which is exploding in popularity,” said Neal Rothman, GEE’s VP of Content Distribution.
“This new catalogue further diversifies the content offered to our customers and allows us to stay ahead of shifting viewership trends.”