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Sky stirs up German children’s TV market

August 5, 2016 10.04 Europe/London By Jörn Krieger

Veed Snapshot Sky Kids GermanyGerman pay-TV operator Sky Deutschland has expanded its family entertainment proposition in the on-demand area through its recently launched Sky Kids app.

With the move, Sky leverages existing content and aims to make it more attractive for families. The bundled strategy also increases stickiness of the existing packaging structure and helps generating valuable additional data about its customers’ consumption patterns, according to Veed Analytics.

In its latest Snapshot New Kids on the Block – Sky targeting the Kids Market in Germany, the German research company analyses the features of the Sky Kids app and compares it with other video-on-demand (VOD) services targeting children in Germany.

The report which can be downloaded free of charge on Veed Analytics’ website also takes a look at the players and development as well as the prospects for pay-TV broadcasters, VOD providers and platform operators in the German children’s TV market.

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Related

Filed Under: Newsline, On Demand/VOD, OTT, Platforms, Second Screen, Streaming Tagged With: Sky Deutschland, Sky Kids app, Veed Analytics, VOD Edited: 5 August 2016 10:04

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About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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