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Universal rebrand in Adria region

August 3, 2016 09.20 Europe/London By Chris Dziadul

Heartbeat 3NBCUniversal International Networks (NBCUIN) is to rebrand Universal Channel to Diva in Serbia, Croatia and Slovenia.

The female-skewed entertainment channel will begin broadcasting on September 1. Programming will include the premiere the medical drama Heartbeat, loosely inspired by the real-life work and achievements of Dr. Kathy Magliato (pictured above).

DIVA_logoCommenting on the development, Colin McLeod, MD, UK and Emerging Markets, NBCUIN, said: “Diva is an internationally successful channel brand with a unique positioning and we believe it has strong potential to appeal to viewers in Serbia, Croatia, Slovenia, too.

“With a compelling line-up of top-rating drama, inspiring documentaries and great movies, Diva encourages viewers to have fun, relax and be themselves.”

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Filed Under: Central & East Europe, Newsline, TV Tagged With: Croatia, Diva, NBCUniversal International Networks, Serbia, Slovenia, Universal Channel Edited: 3 August 2016 09:46

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

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