NBCUniversal International Networks (NBCUIN) is to rebrand Universal Channel to Diva in Serbia, Croatia and Slovenia.
The female-skewed entertainment channel will begin broadcasting on September 1. Programming will include the premiere the medical drama Heartbeat, loosely inspired by the real-life work and achievements of Dr. Kathy Magliato (pictured above).
Commenting on the development, Colin McLeod, MD, UK and Emerging Markets, NBCUIN, said: “Diva is an internationally successful channel brand with a unique positioning and we believe it has strong potential to appeal to viewers in Serbia, Croatia, Slovenia, too.
“With a compelling line-up of top-rating drama, inspiring documentaries and great movies, Diva encourages viewers to have fun, relax and be themselves.”
