MBC Group will move its gulf channels and MBC Pro Sports channels to Arabsat following a strategic partnership signed with Arabsat.
The transition of some channels will be exclusive to Arabsat, and the next stages will focus on providing suitable receivers.
“We are pleased with this partnership between Arabsat and MBC Group; it is proof that the media industry is progressing in the right direction,” said Khalid Bin Ahmed Balkheyour, Arabsat CEO.
“Most important is the protection of ntellectual property rights in the region through our commitment to prohibiting any channel from broadcasting pirated content, and so ultimately protecting and serving the Arab viewers’ interest”.
“We are delighted to be partnering with Arabsat and progressively, we will be moving our Gulf focused channels exclusively onto Arabsat,” said Sam Barnett, MBC Group CEO.
“Arabsat enjoys high viewership in general and in the GCC in particular and we’re sure that the addition of more exclusive MBC channels will boost Arabsat’s penetration further”.
Most immediately this partnership sees the return of the Saudi Football League to Arabsat. MBC Pro Sports will broadcast on Arabsat as of Monday August 8, during the live broadcast of the Saudi Super Cup between Al Ahli and Al Hilal taking place in London.