The number of subscribers to Telenet’s total basic and enhanced video services decreased by 4,100 (H1 2016:
17,800) to 2,037,000 at June 30, 2016.
Compared to recent quarters, net organic loss rate in Q2 2016 recovered from the spike in Q1 2016, when the cabler’s churn rate was adversely affected by the impact from the February 2016 price adjustments and the intensely competitive environment.
At the end of June, 2016, approximately 85% of video customers subscribed to enhanced video services. This translated into 1,728,100 enhanced video customers at June 30, 2016, as the operator added 9,300 net subscribers in Q2 2016 (H1 2016: 13,900).
Approximately 26% of enhanced video subscribers were actively using the Yelo Play app, through which they can enjoy content on multiple connected devices in the home and abroad through the WiFi Homespots and hotspots.
At June 30, 2016, the subscription VOD packages Play and Play More had 331,500 customers, up 50% compared to the prior year period and driven in part by temporary promotions and the launch of the proprietary local television series Chaussée d’Amour.
“In the entertainment space, we’ve delivered on our promise to bring high-quality local content to our ‘Play’ and ‘Play More’ customers. In May, our first proprietary local series Chaussée d’Amour was made available on our subscription video-on-demand platform with over half a million downloads the first two weeks, making it the most viewed series in our history,’ said John Porter, Telenet’s CEO.
“We also just announced some additional improvements to our ‘Play Sports’ packages, which had a successful overhaul last summer, adding new commentators, sports documentaries and making our app available on both cellular and WiFi networks.”
