Tricolor TV is to become the first operator in Russia to deploy SmartBeam, Eutelsat’s new multi-screen video solution.
SmartBeam will allow Tricolor TV to deliver video content to mobile devices. Consumers will be able to receive its new service in public venues by downloading a user-friendly app on their mobile devices (smartphones, tablets using Android or iOS).
They will pick up the channels in high-quality via a local Wi-Fi network connected to a compact low-cost satellite box that will receive the content direct from a Eutelsat satellite at 36 degrees East, Russia’s leading position for video content.
SmartBeam will enable Tricolor TV to extend its relationship with users by delivering DRM protected content to public venues with no dependency on terrestrial networks.
Rodolphe Belmer, CEO of Eutelsat, said: “Eutelsat’s satellites and technology are already the backbone of distribution networks for broadcasters and pay-TV platforms around the world. Now, with SmartBeam, we are leveraging multiscreen solutions to help broadcasters extend OTT services and offer the same experience to users located beyond range of terrestrial networks. SmartBeam will also be able to circumvent user frustration with buffering and disconnection as terrestrial mobile networks saturate. We are delighted that Tricolor TV, one of our most prominent pay-TV clients, has recognised the added value of SmartBeam as a new content delivery solution.”
Alexei Kholodov, CEO of Tricolor TV, added: “As a leader in digital television services Tricolor TV is committed to deploying cutting edge technologies and services that extend our zone of reception and enhance the viewing experience for our customers. As we wait for a plane to take off, or sit in a waiting room we have all thought at one time or another that being able to watch television would be a real benefit. Now, thanks to our partnership with Eutelsat, Tricolor TV is going beyond the four walls of user homes to reach viewers on their mobile devices in public venues.”
