More than three quarters (77%) of German internet users watch movies, TV programmes or other videos as internet streams.
This is the result of a survey conducted by Bitkom Research on behalf of German industry association Bitkom among 1,007 people from 14 years of age, among them 831 internet users.
The most popular streaming destination are the websites and catch-up services of TV channels which are used by 60% of internet users. More than half (56%) access video portals like YouTube, Vimeo or Vevo. 39% watch linear TV channels as livestreams.
Video-on-demand (VOD) portals offering films and series experienced particular strong growth: 25% of internet users use VOD services. In 2015 the share amounted to 22% and in 2014 to just 19%. Examples are Netflix, Amazon Video, maxdome, Apple iTunes, Google Play, Sky Go or Watchever.
70% of VOD users pay for single videos while 41% have access to a platform’s whole line-up through a monthly subscription.
Video streaming is particularly popular among young people: 88% of internet users between 14 and 29 years of age stream videos, in the 30-49 age group the share amounts to 90%. Among internet users between 50 and 64 years of age 66% use video streaming services. The share amounts to around one third (36%) among internet users above 65 years of age.
