Fire TV Stick was Amazon’s best-selling device globally in its second annual Prime Day.
According to the company, it sold over 2.5 times more Amazon Fire TV devices compared to Prime Day last year, with Fire TV Stick achieving the most sales.
Meanwhile, in the US Amazon devices sales were over three times higher than last year.
Also in the US, Prime members had exclusive access to deals on top rated TV series and blockbuster movies to rent or purchase and instantly stream on the Amazon Video app on TVs, mobile devices, Amazon Fire TV, Fire TV Stick, Fire tablets or online.
The top three Prime Day deal titles purchased or rented were: Deadpool, Kung Fu Panda 3 and 13 Hours: The Secret Soldiers of Benghazi.
Overall, customer orders surpassed Prime Day 2015 by more than 60% worldwide and more than 50% in the US.
It was also the biggest day ever for Amazon devices globally and record Prime Day for each Amazon device category including Fire TV, Fire tablets, Kindle e-readers and Alexa-enabled devices.
Greg Greeley, VP, Amazon Prime, commented: “Prime itself is the best deal in the history of shopping, and Prime Day was created as a special benefit exclusively for our Prime members.
“We want to thank our tens of millions of members around the world for making this the biggest day in the history of Amazon. We hope you had as much fun as we did. After yesterday’s results, we’ll definitely be doing this again.”
