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Bulgaria’s bTV outlines strategy

July 11, 2016 08.58 Europe/London By Chris Dziadul

The CME-owned Bulgarian national commercial broadcaster bTV plans to widen its offer to Bulgarians living abroad.

Speaking to Capital, bTV’s CEO Pavel Stanchev said it expects its proprietary channel bTV International to in the future be bundled with other Bulgarian services and bTV is ready to partner with them.

He also said that it is waiting on a decision by the Council for Electronic Media (CEM) for bTV International to be licensed as a channel as it is currently broadcast only the internet platform voyo.

Following CEM’s decision, bTV will be able broadcast other cable and satellite channels for Bulgarians living abroad.

Stanchev also said bTV is looking into new investment opportunities, though it is a question of finding the right potential partner.

It is awaiting the launch of Bulgaria Sat, the country’s first satellite, as it will create capacity for new channels.

In addition, Stanchev dismissed rumours that bTV may find a new owner.

He also said he could not comment on Nova Broadcasting Group, bTV’s main competitor, having for the first time posted higher sales than bTV in 2015 as he had not seen the detailed figures.

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Filed Under: Central & East Europe, Newsline Tagged With: bTV, Bulgaria Edited: 11 July 2016 13:47

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

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