Google has acquired Anvato, a provider of multi-screen streaming, video publishing live and VOD distribution and monetisation strategies to media companies.
Under the terms of the agreement between the two parties, financial details of which have not been disclosed, Anvato will join the Google Cloud Platform team.
It in its Cloud Platform Blog, Google says that Anvato’s Media Content Platform “will complement our efforts to enable scalable media processing and workflows in the cloud”.
It adds: “The cloud is transforming the way video content is created and distributed to an array of connected devices, as well as the way users engage with this content. And in recent years, the adoption of over-the-top (OTT) technologies has emerged as a critical platform for delivering rich audio, video and other media via the internet.
“With OTT adoption rapidly accelerating, the Cloud Platform and Anvato teams will work together to deliver cloud solutions that help businesses in the media and entertainment industry scale their video infrastructure efforts and deliver high-quality, live video and on-demand content to consumers on any device — be it their smartphone, tablet or connected television”.
Alper Turgot, CEO, Anvato, said: “We are grateful to our media and entertainment customers — NBCUniversal, Univision, Scripps Networks, Fox Sports, Media General, just to name a few — who have not only fueled our growth but also trusted our technology to power their core business.
“We are thrilled to bring together Anvato with the scale and power of Google Cloud Platform to provide the industry’s best offering for OTT and mobile video. This will allow us to supercharge our capabilities, accelerate the pace of innovation, and deliver tomorrow’s video solutions faster, enabling media companies to better serve their customers”.
