OTT TV and video revenues in 18 East European countries are set to reach $1,976 million in 2021.
This, according to a new report from Digital TV Research, will be up from only $26 million in 2010 and $454 million in 2015.
The report, entitled Eastern Europe OTT TV & Video Forecasts, says that Russia accounted for half the region’s OTT revenues in 2015 and will remain at around this level for the next five years. From the $1,522 million additional revenues between 2015 and 2021, it will provide $724 million, with Poland bringing in a further $220 million.
Simon Murray, principal analyst at Digital TV Research, said: “The Eastern European OTT TV and video sector is more immature than most of the rest of the world. Although this is changing with several platform launches, the region will still have lots of room for growth after 2021.”
SVOD will become the region’s largest OTT revenue source in 2016, with revenues totaling $1,142 million by 2021 – up from only $4 million in 2010. Russia (up by $460 million between 2015 and 2021 – or more than sextupling) will remain the SVOD revenue leader, with Poland taking second place.
Digital TV Research forecasts 19,706,000 SVOD subscribers by 2021, up from 125,000 in 2010 and 3,356,000 by end-2015 – sextupling between 2015 and 2021. Russia will have more than 10 million SVOD subscribers by 2021.
