The Polish national commercial broadcaster TVN plans to produce more content exclusively for its on demand service Player.pl.
Speaking to Wirtualne Media, Christian Anting, digital products and e-commerce, also said that the aim of the service is to be eventually funded 50/50 by advertising and subscriber fees.
Interestingly, Anting also revealed that TVN has no plans to act against Player.pl users who employ ad blockers.
Furthermore, he said that TVN has no plans to share its content with other platforms.
While Player.pl focuses on Polish content, it can also draw on material from Scripps Networks Interactive, TVN’s owner.
Player.pl currently has 2.1 million registered users.