• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Viacom launches BET Play SVOD app

June 22, 2016 14.40 Europe/London By Robert Briel

BET-PLAYA new streaming app from Viacom makes BET available on demand via smartphone and tablet to fans of black culture in 100 countries.

Viacom International Media Networks (VIMN) has launched BET Play, Viacom’s first-ever direct-to-consumer, subscription video on demand (SVOD) application, offering English-language BET content on their iOS and Android smartphones and tablets, as well as AirPlay-enabled television sets, without the need for a broader pay TV subscription. BET Play costs $3.99 a month, with a seven-day free trial.

The launch of the BET Play streaming app is timed to coincide with this year’s 2016 BET Awards, Red Carpet.

“The launch of BET Play significantly expands the brand’s geographic availability by making it available direct to consumer in many markets where it has not previously had an established presence on TV,” said Michael D. Armstrong, EVP and general manager, international brand development, Viacom International Media Networks.

BET Play is the latest addition to the Viacom Play Plex suite of mobile TV apps, which offer smartphone and tablet users around the world access to the best content from all of Viacom’s international TV brands, anytime and anywhere.

First launched in the fourth quarter of 2015, the Viacom Play Plex apps are available to launch in every one of the 180 international territories in which Viacom owns and operates TV channels. There are separate mobile Play apps for each of Viacom’s major international TV channel brands – Comedy Central, MTV, Nickelodeon, Nick Jr., Paramount Channel, Spike and BET – offering video-on-demand access to a range of current and library content, as well as a live, local linear stream of the relevant channel, and other content including games for Nick Play.

To date, Play Plex apps are available in more than 40 markets, have been downloaded more than eight million times and streamed 150 million times.

“We’ve seen incredible interest in, and uptake of, our Play Plex suite of apps, which have completely exceeded our expectations,” said Bob Bakish, president and CEO, Viacom International Media Networks.

“These products give our audiences the content they want, how they want it, and offer VIMN the flexibility to adapt to a particular market, partner or brand’s needs.”

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Newsline, TV Tagged With: BET Play, Viacom, VIMN Edited: 22 June 2016 14:40

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

Latest News

  • Turkey blocks Deutsche Welle and VoA
  • Canal+ Austria added to Apple TV
  • Redge Technologies extends TVN Warner Bros. Discovery contract
  • Polish pay-TV: new statistics
  • Countdown to Canal+ Sport launch

Watch Video

24i on app development and viewer recommendations – ANGA COM Roundup Video

Julian Clover speaks to 24i's Sales Director Operator Solutions, Lennart Broers, about how apps are becoming more important to pay-TV operators, and the recent acquisition of recommendations company The Filter. … [Watch Now ...]

EKT backing RDK – ANGA COM Roundup Video

Jill Mulder, VP Marketing, EKT discusses how viewing habits and the role of the operator is changing and why EKT now backing RDK, with Broadband TV News editor Julian Clover. … [Watch Now ...]

Free Ebook

eBook: Overcoming the Top 5 Challenges in Server-side IP Ad insertion

IP video is a game-changer for advertising. However, unlike traditional television, IP video is more dynamic, with new devices, formats, content and services to consider. … [Download the eBook...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2022 Broadband TV News LLP · Log in

 

Loading Comments...