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Euro 2016 breaks BBC online records

June 17, 2016 11.18 Europe/London By Julian Clover

BBC Euro 2016England’s last minute victory over Wales has helped the BBC to a record online audience.

2.3 million unique browsers – double the previous peak – were watching online as the 2pm kick off led office workers to take to their PCs.

9.3 million people, a 73% share) tuned in on BBC One.

An all-time high audience of 14.6m unique global browsers visited the BBC Sport website on Thursday to follow coverage of Euro 2016, including Northern Ireland’s match against Ukraine. This breaks the previous record of 13.6m browsers set on the final day of the 2015-16 Premier League season.

Barbara Slater, Director of BBC Sport, said: “We are delighted that the BBC’s digital offering again allowed so many people to share in this huge game. Our enhanced service, in addition to our first class TV and radio coverage, puts audiences at the very heart of the Euro 2016 action wherever they are, allowing them to follow the action however they wish. The BBC has pioneered live digital event coverage from London 2012 Olympics to Glastonbury, and our record breaking figures highlight its increasing importance to audiences.

Euro 2016 coverage on the BBC continues across TV, radio and online until 10 July.

11.8 million unique UK daily browsers visited BBC Sport online on Thursday, which also beat the previous UK best of 10.2 million, also set on the final day of the Premier League season.

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Filed Under: Newsline Edited: 17 June 2016 11:18

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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