The channel has signed a capacity agreement with Eutelsat Communications for exclusive broadcasting in HD from Eutelsat 7B, to expand its audience in Iran and the Middle East.
Broadcasting documentaries, films, series, original entertainment and news, the London-based free-to-air channel owned by Marjan Television Network has built a viewer base with Eutelsat since its launch in 2010. It notably broadcasts from Eutelsat’s Hot Bird position that offers a footprint over Europe, North Africa and the Middle East and reaches into Iran where it is the country’s most popular video neighbourhood, with over ten million households.
More than two million of these homes are already equipped for dual-feed reception from Hot Bird and the co-located Eutelsat 7A and 7B satellites, that broadcast a number of premium Turkish and Farsi channels on Eutelsat 7A and 7B.
Michel Azibert, Eutelsat’s Deputy CEO and Chief Commercial & Development Officer: “This new contract reinforces our relationship with Manoto TV as well as the popularity of our satellites among Persian-speaking audiences and our stable of HD content. In initiating HD broadcasts of Manoto TV on Eutelsat 7B we are reaching a new milestone in the deployment of our strategy for the Persian-speaking market.”
Manoto’s Operations Director, Robert Le Merle: “With this new phase of expansion on Eutelsat’s fleet, Manoto TV is delivering on its vision of enabling Persian-speaking audiences to benefit from the quality of HDTV. Our viewers will also benefit from a satellite placed adjacent to Hot Bird, allowing access to a vast array of free-to-air content.”