T-Mobile has launched its a la carte OTT service Knippr in The Netherlands following a beta test with 1,5000 friendly users.
No other T-Mobile subscription is required, making it a true OTT service, but people will need a fixed and/or wireless internet connection to access the service.
A basic subscription to Knippr costs €10.99 a month for the basic package, consisting of the twelve main Dutch public and private channels, as required by Dutch media law. These are the channels from NPO, RTL Nederland and SBS Broadcasting, all available in HD. Additional channels are available on an a la carte basis, costing between €0.65 and €1.49 a month for each channel.
Next month, Knippr will also launch compatibility with Chromecast and Apple TV 4, also an app for tablet and smartphone will become available.
“Modern consumers decide what they’d like to see, when they want it. They often have no need for a combination package with dozens of television channels and a fixed telephone contract via cable. Knippr offers freedom of choice,” said Tisha van Lammeren, director of consumer marketing and KNippr.
“For a reasonable price you can determine yourself which selection of channels you want to see, every month you can decide and chance. It is possible to opt for a sports channel for example if you want to follow the European Championship, to end again this option after the finals. Thanks to integration with both Google Chromecast and Apple Airplay, users can soon easily stream their favourite programmes to their TV, whether are Apple or Android user. ”
T-Mobile is the second operator to launch a OTT video service, KPN launched its Play service in November, but does not offer a la carte channels, only a fixed bouquet and premium tiers. KPN’s basic OTT offer costs €14.95 a month, including HBO.