QVC has signed a long-term capacity renewal agreement with SES and moved a significant block of its regional shopping channel content to the centre of the orbital arc, fast becoming the premier content distribution platform over North America.
As part of the agreement, QVC has signed a capacity extension to deliver a major portion of its regional 24/7 shopping shows and exclusive product showcase lineup on the SES-3 satellite. The deal represents QVC’s steady migration to one of three SES satellites (SES-1, SES-3 and AMC-18) hosting the next-generation, centre of the arc cable neighbourhood. SES-3 is also home to QVC Plus, the multichannel retailer’s newest US channel.
Commenting on the development, Joe Micucci, Vice President of Broadcast Engineering for QVC, said: “QVC provides consumers with an engaging and entertaining shopping experience across web, mobile, TV and social platforms.
“We strive to provide a seamless and consistent experience across platforms, and our satellite distribution is a big part of this strategy. We have tapped SES’s next-generation cable neighbourhood, confident that it will provide decades of reliable programme delivery, much like SES has done since the early years of our network.”
Steve Bunke, VP of North America Media Services for SES, added: “QVC has played a major role in redefining retail – checking out a dynamic and diverse range of products in the comfort of our homes, and at our fingertips on tablets and smartphones anywhere in the world.
“SES and QVC have developed a collaborative relationship aimed at keeping storefronts open for business 24/7 with reliable programming distribution and enabling QVC to innovate new, exciting retail opportunities around the globe.”
