The Gazprom Media-owned TV chanel TNT has launched a new online gaming project.
Kommersant reports that it has teamed up with a number of partners, including Mail.ru Group and Wargaming, to not only retain but further monetise its audiences on the internet.
It adds that TNT has launched a beta version of an online games portal and will give a full debut to TNT-Games at the end of this month, with the service eventually becoming the core of a gaming channel.
Online gaming is growing in popularity in Russia, with J’son & Partners Consulting forecasting turnover in the sector to reach $1.89 billion this year.
RTR (VGTRK) entered the market in Januray 2015 and now develops games in animation productions for children.
