81% of Germans between 14 and 34 years of age use video-on-demand (VOD) services.
The most popular VOD provider is Netflix with a market share of 39%, followed by Amazon Prime Instant Video (36%), according to a survey by market research company Appinio among 5,488 Germans from 14 to 34 years of age. iTunes (23%), Sky Online (21%), maxdome (17%), Watchever (6%) and Videoload (3%) follow.
The selection of the two most popular VOD services differs regarding age: In the 20-24 age group, nearly one in two (48%) have opted for Netflix while less than a third (30%) of people above 30 years of age use it. The opposite is the case with Amazon Prime Instant Video: 30% of people between 14 and 19 years of age use it, rising to 39% in the 30-34 age group.
The largest part of the users watch VOD services through a TV set (57%). Nearly one in two (49%) use a smartphone followed by a desktop-PC (39%) and a tablet (32%).
The most important reason for signing up for a VOD service is the line-up of current movies and series, followed by an extensive movie library and a large series stock. Personal film recommendations and original-language content are less important, ranked 4 and 5.