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Young Germans prefer Netflix

May 27, 2016 08.19 Europe/London By Jörn Krieger

Lifestyle Popcorn Netflix81% of Germans between 14 and 34 years of age use video-on-demand (VOD) services.

The most popular VOD provider is Netflix with a market share of 39%, followed by Amazon Prime Instant Video (36%), according to a survey by market research company Appinio among 5,488 Germans from 14 to 34 years of age. iTunes (23%), Sky Online (21%), maxdome (17%), Watchever (6%) and Videoload (3%) follow.

The selection of the two most popular VOD services differs regarding age: In the 20-24 age group, nearly one in two (48%) have opted for Netflix while less than a third (30%) of people above 30 years of age use it. The opposite is the case with Amazon Prime Instant Video: 30% of people between 14 and 19 years of age use it, rising to 39% in the 30-34 age group.

The largest part of the users watch VOD services through a TV set (57%). Nearly one in two (49%) use a smartphone followed by a desktop-PC (39%) and a tablet (32%).

The most important reason for signing up for a VOD service is the line-up of current movies and series, followed by an extensive movie library and a large series stock. Personal film recommendations and original-language content are less important, ranked 4 and 5.

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Filed Under: Editor's Choice, Newsline, On Demand/VOD, OTT, Platforms, Research Tagged With: Amazon Prime Instant Video, Germany, iTunes, Maxdome, Netflix, Sky Online, Videoload, VOD, Watchever Edited: 30 May 2016 09:53

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About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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