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Liberty Global turns UPC Cablecom into UPC

May 25, 2016 09.32 Europe/London By Jörn Krieger

UPCSwitzerland’s largest cable operator UPC Cablecom will change its name into UPC from today.

The new logo will be unveiled by CEO Eric Tveter in Zurich at 16.30 CET: The event will be streamed live on UPC’s Facebook site.

The company has also adopted the UPC brand in Austria, replacing UPC Austria. The new logo will also be introduced in Austria in the next weeks.

The unified brand for both countries was announced in December 2015. On August 1, 2014, parent company Liberty Global already merged its cable subsidiaries in Austria and Switzerland into a single unit based in Zurich. This will now also be performed visually.

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Filed Under: Cable, Marketing, Newsline, Platforms Tagged With: Liberty Global, rebrand, UPC, UPC Austria, UPC Cablecom Edited: 26 May 2016 11:31

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About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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