Netflix was accessed by 163,637 Romanian users via PCs in January, its first month of operation in the country.
This, according to information provided to Media Expres by Gemius, was double the total number watching voyo.ro, a similar service operated by CME’s Pro TV.
In its case, it claimed 63,067 PC users, with the figure rising to 88,255 once tablet and mobile usage was factored in.
In January, Netflix had an online reach of 2.2% in Romania, compared to voyo.ro’s 0.85%.
Netflix entered CEE at the beginning of his year and there have so far been few indications as to how well it is performing in the region other than in Poland.
Broadband TV News recently reported on its performance in the latter in the period January- March.