The Spanish Atresmedia Group has created Atresmedia International to oversee its three international channels: Antena 3, Atreseries and ¡Hola! TV.
Javier Nuche will lead this consolidated group as the managing director of Atresmedia International and will be responsible for the international operations of the channels. Atresmedia will make the official announcement of the reorganisation during INTX in Boston.
Under the new Atresmedia International structure, the three channels will share a unified marketing and sales strategy strengthening their position coordinated efforts in front of affiliates.
Having successfully launched two new channels in the last two years and tripling subscribers to 35 million, “this is the moment to consolidate our strategy as a group and take advantage to better our growth efforts and compete in an ever more complex market,” assured Javier Nuche, who further highlights that “this new structure will not affect the management of the channels and their current identities that have led to their successes.”
Atresmedia International has developed a new logo and slogan “Entretenimiento en el idioma que nos une” (Entertainment in the language that connects us), as well as launching a new corporate website.
